Check out this infographic below, a listing intended to help content marketers make a successful “connection” with their audience.
The enumerated content types (principles really) are pretty much commonsensical yet not necessarily obvious. The qualities are general and universal, and concern characteristics most of us would find inspirational or motivational.
These guidelines could have very broad application for professional or amateur content creators. Considering these 21 items brings to mind some of the better and more constructive posts for social media updates.
The principles and specific techniques suggested can also be useful for drawing attention to worthwhile causes and useful products, as well as calling for action on the issue at hand.
If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. For content marketers, this is a cardinal sin.
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Content must be interesting to be effective, and that interest can be aroused by reference to the familiar as well as the unfamiliar, yet arousing interest requires craftsmanship. Great content can remind us that everyday events, choices and actions often concern things of value and importance which should be given due consideration and effort. Great stuff Scott!
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